6 Simple Steps to Mastering Retail

Part of being successful as a skin care professional is skill, knowledge, technique, and retail. Services are often the focus for growth and it is important, but it’s retail that really supports and maintains a strong business model. Retail is what will help carry your business to great heights, even when business traffic is low.

Mar 25, 2019 2:25:52 PM / by The Institute of Skin Science

Part of being successful as a skin care professional is skill, knowledge, technique, and retail. Services are often the focus for growth and it is important, but it’s retail that really supports and maintains a strong business model. Retail is what will help carry your business to great heights, even when business traffic is low. By offering retail, you are adding value for your clients in achieving and obtaining results. If clients are only caring for their skin while they are with us, they will not see the results they’re looking for. Retailing is quite simple and doesn’t need to be scary or complicated. We do not need to recommend every product to everyone, but rather the right products to each client. Here are 6 Simple Steps to Mastering Retail

1. Treat each retail interaction like a conversation. If we are just trying to sell and are not interested in the benefits of using homecare, the client is less likely to purchase because they don’t want a sales pitch, they want BENEFITS!

2. Educate instead of selling. Education is the key when it comes to homecare. If we are simply educating our clients on how important homecare is for their skin and their concerns, you won’t ever need to sell anything. The products will sell themselves.

3. Have your retail products in plain sight. If they can’t see it or take it home with them, they are less likely to purchase.

4. Make it easy for your clients to purchase from you. Having a retail store in person or online will help them make decisions even if you aren’t with them. Giving them information to go home with and look over will help them make purchases in the future.

5. Don’t be pushy. If they are unable to buy retail right away, don’t push them away. Let them know you understand and when they are ready to purchase, you will be happy to help.

6. Always ask! Even if they have never purchased homecare before, it doesn’t mean they never will. At one point they will understand that homecare is going to be the only thing that will give them the results they are looking for.

If you have any questions and would like to speak to one of our friendly Master Aestheticians in your area please emailsupport@glymedplusaustralia.com.au

6 Simple Steps to Mastering Retail

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Written by The Institute of Skin Science

Announcing the Power of Bio-Oxygen

These robust products that are formulated with the power of oxygen, will benefit clients who suffer from multiple skin issues — especially aging and acne.

Mar 28, 2019 9:26:07 AM / by The Institute of Skin Science

These robust products that are formulated with the power of oxygen, will benefit clients who suffer from multiple skin issues — especially aging and acne. Oxygen increases protein which is responsible for transporting oxygen by 56%, helping to stimulate collagen and elastin and normalize hypoxic stressors to prevent aging. Oxygen is also beneficial for the treatment of acne because it not only kills bacteria that leads to breakouts in the skin, but it also has powerful anti-inflammatory and wound healing properties. Oxygen’s numerous benefits in the skin:

• Brightens & Tightens

• Minimizes Pores

• Reduce Fine Lines & Wrinkles

• Reduce Pigmentation

• Increase Elasticity & Firmness

• Reduce Dull Uneven Texture

• Plumps

• Lift & Firm

• Anti-Aging

Oxygen Power Booster Recommended for All Skin Types This oxygen powder can be added to any cleanser or masque to instantly deep clean pores, kill acne causing bacteria and prevent the oxidative stress that leads to premature aging in the skin. Customize any product to be an anti-aging and anti-acne treatment instantly. What makes this Oxygen Power Booster Special?

• Oxygen Power Booster breathes life back to cells that have been damaged by oxidative stressors that we are exposed to daily.It boosts the skin with antioxidants that help to fight free radical damage and prevent premature aging.

• Provides antibacterial properties to clogged pores, helping to relieve skin of breakouts.

• Those who suffer from Rosacea will also benefit from Oxygen as it will help to control bacteria on the surface of the skin.

Oxygen Skin Regenerative Peel Recommended for All Skin Types Cutaneous skin cells rely on oxygen diffusion. This unique one of a kind oxygenating peel formulation releases bio-oxygen power aiding inner-cellular diffusion and the benefits of lactic acid for cell regeneration revealing baby smooth, youthful looking skin. Oxygen Skin Regenerating Peel breaths back a youthful life to hypoxic, dull, tired, damaged skin cells. Rich in arabinogalactans derived from botanical plants, skin will brighten, firm, tone and immediately glow with health. What makes this Oxygen Skin Regenerative Peel Special?

• It is overflowing with antioxidants making it ideal to combat aging and acne on all skin types.

• The added oxygenation to our skin, coupled with the 5% lactic acid gives skin an instant glow.

• Gentle enough for walk-ins before beginning home treatment and other more rigorous peels.

Walk In Welcome Peel Due to the nature of chemical peels, GlyMed Plus procedures require that clients are on approximately 4 weeks of home care before their first clinical treatment. This helps the esthetician evaluate and determine any potential sensitivities that can be avoided. However, we also understand how clients can be anxious to begin their clinical treatments. GlyMed Plus AHA Oxygen Peel is safe enough to introduce to clients on the first visit prior to their recommended home care providing that the Skin Care Questionnaire is obtained and evaluated, and caution is taken regarding the length of initial treatment.

If you have any questions and would like to speak to one of our friendly Master Aestheticians in your area please email support@glymedplusaustralia.com.au

Accouncing the Power of Bio-Oxygen

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Written by The Institute of Skin Science

Characteristics of Rosacea

There is so much to know about Rosacea that it can be overwhelming, so we will highlight the most important things to be aware of when caring for this condition. Rosacea is a skin condition where the skin's barrier is compromised and becomes flushed more easily and for an abnormal amount of time.

Apr 15, 2019 11:55:51 AM / by The Institute of Skin Science

**Reminder: Aestheticians are not able to diagnose – If you identify characteristics of rosacea in your client, refer them to a doctor or Dermatologist for a diagnosis. However, you can still modify your client’s treatments & homecare to care for rosacea without a diagnosis. **

Rosacea There is so much to know about Rosacea that it can be overwhelming, so we will highlight the most important things  to be aware of when caring for this condition. First, Rosacea is a skin condition where the skins' barrier is compromised and becomes flushed more easily and for an abnormal amount of time. This is important to know because overly sensitive skin mixed with persistent flushing often means that you need to be more careful with active products and treatments. It’s critical to start managing Rosacea as soon as possible- if it’s left uncared for it can escalate into moderate/advanced stages. Second, there are 4 stages or sub-types of Rosacea. This condition can be extremely frustrating as there is no proven causes and no cure. Rosacea will also not get better on its own and once it advances in stages it becomes harder to care for. However, most clients with Rosacea live comfortable lives with the help of proper skincare regimens, treatments and changes in their diet. Reducing and preventing flare ups are key to keeping skin healthy while managing Rosacea. Let’s review the subtypes:

Rosacea Sub-type 1 The first stage of Rosacea is called Vascular Rosacea. This stage is categorized by flushing that is abnormal or longer than normal, Telangiectasia are beginning to form, and tiny papules are spread evenly over the face.

Rosacea Sub-type 2 The second stage of Rosacea is called Papulopustular Rosacea or Acne Rosacea. This stage can be categorized by acne that is swollen, papules and pustules that are inflamed, persistent erythema, Telangiectasia is becoming denser on the skin, and there is visible vascular damage to the face.

Rosacea Sub-type 3 The third and most severe stage of Rosacea is called Phymatous Rosacea. This stage is categorized by swelling and possible facial disfigurement. There is lots of swelling, tenderness, disfigurement is visible, the skin is becoming intolerant to any treatment, and acne is very inflamed and can turn into nodules. This stage is very painful, and a doctor’s recommendations are vital at this point.

Ocular Rosacea This sub-type does fall into the normal stages, but rather is its own type of Rosacea. You don’t necessarily need to have other subtypes of Rosacea to have this condition. This is also known as chronic red eye that is constantly itchy, burning, and can involve reoccurring stys. Finally, daily homecare mixed with treatments can keep Rosacea client’s skin from getting flare-ups and looking it’s best. If you’d like to know more, watch out for this month’s free webinar featuring treatments to help reduce and prevent flareups in the skin 

If you have any questions and would like to speak to one of our friendly Master Aestheticians in your area please email support@glymedplusaustralia.com.au

Characteristics of Rosacea

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Written by The Institute of Skin Science